Sponsorship Redux by Ryan McGuiness Subliminal Projects 2011
Ryan McGinness will be opening a new show, well, an old concept in new form, at Subliminal Projects called “SponsorshipRedux.” As McGinness and Subliminal note, “The SponsorshipREDUX project is a (re)presentation of the 2003 Sponsorship project. In 2003, Ryan McGinness produced an exhibition at BLK/MRKT Gallery in Los Angeles that consisted of nothing more than corporate sponsors’ logos sized on the gallery walls according to their level of sponsorship for the exhibition. McGinness explains, “My hope was that a content-deprived exhibition comprised of only sponsorship logos would create enough pause for us to consider both the fine art of corporate sponsorship and the corporate sponsorship of fine art.”
And Upper Playground is a sponsor. We get our logo played with. By McGinness.
From The Citrus Report