by Ariadna Zierold
Sam Jedig‘s works raise an question about how we interpret ourselves and reality as it is presented to us through the steady flow of images of mass culture. The fragments of images in the works have been removed from their original context in what concerns both time and place. The safe and well-known world is turned upside-down by these new and unexpected juxtapositions. Sam Jedig’s point is that this “real world” only exists as long as we, together, maintain and confirm its existence.