Posted from The Citrus Report
Tara McPherson is no stranger to the current climate of rock poster art and vinyl toys. We caught up with her at New York Comic Con this past weekend after a recent phone interview from her Brooklyn studio. At NYCC, she took part in The Cultyard, a grouping of like-minded creative companies who thought their appeal would be broadened by conglomerating at these larger scale art and culture events. The line to meet and greet Tara was long and constant, so we’re glad we got to do this interview before she arrived. We spoke after weeks of missing each other, something that has probably become commonplace for Tara, as her work and popularity extend farther into the future, with shows, books and toy deals lining up in quick succession.
We were a media partner for the event, so we snapped some photos of Tara’s booth, saw her graciously sign prints, and watched as fans patiently awaited a chance to scoop something and say hello. Her aesthetic is distinct and approachable, albeit from very divergent points of view. Her choice of color palette is very soft and welcoming, yet her imagery and symbolism indicates a substantial amount of humanity in her work; heartache, longing, the nature of the mind, and the process of evolving as an individual. Her heart-less characters have become a hallmark of sorts, and her work rate is incredible. Ahead, find out what this lifelong student has to say about creating beer labels for Dogfish Head, the thesis that is a solo show, and her artistic study of the water molecule. —Evan La Ruffa
Photos by Matt Schuchman
Evan La Ruffa: Alright, ready to go…
ELR: So, in looking over your creds, I saw Dogfish Head Brewery on your list of clients. They make some damn fine beer…what did you do for those guys?
I did two labels for them. One for a rasberry beer and another one for a seasonal beer. I got a a lot of emails from people saying they loved the beer and loved the labels, it was fun to do…
ELR: Were you able to try those beers?
Yea, part of the deal in my contract for doing the labels was that they had me down to their brew house and restaurant. A friend and I drove down, and they gave us a tour of the brewery…we stayed at the Dogfish Suite at this hotel. The people at Dogfish head are cool. Really nice guys.
ELR: I usually talk to artists, at least a little bit, about art school. In some cases people diminish it, in others, people feel lucky to have done that kinda thing. How do you feel about it?
I guess it just depends on your personality. I loved art school. I’ve always loved school in general, even when I was a kid. I just like the environment, it just suits me really well. I would go to school forever if I could…except for spending the thousands of dollars for the degree (laughs…)
ELR: (Laughs…) Right, totally…
But, I treat life that way. The way that I work now is, ya know, prepping for a solo show is almost like working on a thesis. You do your research, and you put yourself through this process to get this body of work together.
Posted By The Citrus Report