by Ariadna Zierold
San Jose-based visual artist and graphic designer Samuel Rodriguez depicts the unique cultural landscape via observations of people, their distinctive features and their surrounding environment. With his new exhibition Typefaces: Caras De La Misión, he examines social and cultural hybridity through sampling and remixing visual cues that we use to process identity in faces, typography, fashion, and architecture.
Caras de La Misión includes familiar neighborhood faces—both past and present—with tones reminiscent of the ‘80s and ‘90s-era Bay Area, and is dedicated to the resilient community of the Mission District. At a time of rapid gentrification and displacement, Caras de La Misión helps to forge a cultural bridge across the Bay Area, establishing a creative dialog between Latino communities in San Francisco and San Jose.