by Ariadna Zierold

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Based on the idea of ​​kintsugi in repairing what is broken and adding a new concept of beauty, São Paulo, Brazil based Cezar Berje’s work suggests an investigation into patterns of rays, fragments, cracks and imperfections, using saturated colors, organic elements and an idea of ​​a world chaotic and distorted.

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Upper Playground Exclusive: Interview with Bicicleta Sem Freio

Brazilian duo, Bicicleta Sem Freio (BSF) landed in San Francisco this month to prepare for their first ever US solo show at Fifty24SF Gallery titled “This Is Not A Poster”.

Widely recognized for their colorful illustrations and murals around the world, the two master illustrators are taking “This Is Not A Poster” as an opportunity to meditate on the art of poster making to present a new body of original work.

In anticipation of the show opening this week, we ask BSF a few questions to better understand their practice and chemistry of how two talented artists work together as “Bicicleta Sem Freio”.

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Interview by Jy-Ah Min for Upper Playground

J: We are excited to present original works by BSF for the first time in the US. Tell us a bit about the origin of the name, Bicicleta Sem Freio which translates to “Bicycles Without Breaks”. When did the name emerge?

BSF: The name came about when we were in college, we went to a congress of students, we saw many lectures professionals and decided to come together and work. At first we wanted a very unpretentious and fun name. We had no idea what was going to happen after.

J: So Art, Design and Rock & Roll. How do you combine all these elements in your process?

BSF: We believe that there are no differences between these concepts. Music, art and design are for us completely mixed as they are all part of our day to day life. We have always been doing poster design first for our friends and we love this form of illustration.

J: We often view Art and Illustration as a very subjective and personal process for the artist. So it’s rare to see two individuals work so closely together under one banner. What is the work dynamic like for BSF?

BSF: In the beginning we were designing together, but over time each one developed more personal traits and style. But the process is always shared and jointly agreed. We consult each other a lot. We are our own critics.

J: The title of the show, “This Is Not A Poster” refers to new works that reflect on all the years you’ve spent illustrating posters for music bands and festivals. But these new works have no band and no music behind them right? Or do they?

BSF: People are used to look at posters with an information to read. One of our intention is to hold the viewer, making him look more purely on the visual and feel free to imagine and create his own interpretation of it.

J: It’s interesting to hear that your aim is to free the imaginations of the viewer instead of guiding them to a specific direction.  Could you tell us about how you determine what goes into each work? Is it an instinctive process or more layered and systematic in determining how the details come together?

BSF: Our work is pretty much instinctive and very experimental. We are always adding new elements and taking some off. We try new colors all the time, very weird sometimes and also new patterns too. We don’t have any idea of how it will end up and look like. We try to have fun during the process and to not repeat ourself. If not it will be like a formula and we will be quickly bored and probably our public too.

J: So your visual strategy to hold the viewer results in works that have a lot of random energy, movement and color with a lot of detail. When do you know when it’s done?

BSF: Well its never done to be honest, i could work on these pieces forever as we love details but at some point we need to give up and move mostly because of dead-line (lol) or space on the sheet or canvas!

J: If I am a fly on the wall in your studio, what would I hear?

BSF: We enjoy Hellbenders, its a band from our city.



This Is Not A Poster: Bicicleta Sem Freio Presents First Exhibition in the United States at Fifty24SF Gallery


Fifty24SF Gallery in association with Upper Playground and JUSTKIDS is proud to present “This Is Not A Poster” by Brazilian duo, Bicicleta Sem Freio, opening May 1st 2015.  The exhibition at Fifty24SF Gallery, San Francisco will be their first solo show in the United States.

Recognized worldwide for their expressive line work and warm, vibrant color schemes, the multi talented Brazilian illustrators and muralists, Douglas de Castro and Renato Perreira will showcase original work inspired by their love of Poster Art.

Over the past decade, Bicicleta Sem Freio has been pursued to realize posters for Vampire Weekend, Jurassic 5, Kings of Leon and Beck among many others, and have produced custom work for some of the best musical talents in the industry.  In continuation of their creative output inspired by music, the artists aim to playfully pay visual homage to the Art of music posters by presenting a body of work for fictitious bands and themes.

“The essential idea is that we love posters and we past almost 10 years doing it for local bands and festivals and we wanted to do a show with fake posters with no info, the letterings are only ornamental and don’t mean anything” -BSF

Bicicleta Sem Freio’s signature style, which draws references from their roots in music, Brazilian culture, their love for 80s and pop culture iconography, have been emerging on large-scale public installations all over the world, including one of the largest artist mural in Downtown, Los Angeles just painted last year.

In conjunction to their first ever show in the United States, a second mural is planned for Bicicleta Sem Freio in San Francisco, with more information to be announced soon via Upper Playground.

Exhibition: May 1st – June 15th, 2015

Opening: May 1st, 2015 – 7pm, Artists in Attendance

Fifty24SF Gallery
218 Fillmore St.
San Francisco, CA 94117

For art inquires please contact:

For upcoming details about the show please follow: @fifty24SFgallery, @justkidsofficial, @upperplayground, @bicicletasemfreio

Herbert Baglione’s latest 1000 Shadows installation in Niort, France

Brazilian artist, Herbert Baglione sends us his ongoing project “1000 Shadows” that find life in various forms and places around the world. His hauntingly beautiful works often installed in abandoned or forgotten places create striking imagery and impact in the most unexpected ways for the viewer.

The Artist explains: “I have been doing the shadows since 1999, during which period also began shooting with a Nikon FM10 analogic camera. At that time, my idea of ​​exploring photography went beyond the simple registration and cataloging of my artwork, the intent was to enhance way of looking at it and interpreting the painting inserted in different environments.

But it took 15 years for the idea of the shadows to stop being a loose element in my extensive line of work for, and to turn into a project. In July 2013 I painted the shadows in an abandoned psychiatric hospital, in the town of Parma in Italy, and thus the project 1000 Shadows was born.

The artistic interference with shadows changes according to the places where they are inserted, as well as the external interpretation from the image, and this is very interesting.

I have particular interest in finding places I have never worked before, such as a Garden from the seventeenth century, in the city of La Rochelle, ruins, a Church from the sixteenth century in the town of Celles Sur Belle and an underground hospital complex in Niort.

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The “reading” of these places allows me to take the shadow to a unique path, which usually feeds and broadens the discussion because it brings light to the abandoned environment, and so I put the name of this series as “The path that the soul takes.” The idea for the name came from a conversation I had with my brother (William Baglione) about the places to do these installations. It is as if the soul is leaving an invisible trail on these places. ”

At the Underground Hospital in Niort:

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William Baglione’s Coffee or Cigarettes Opens in Niort and La Rochelle this week

In conjunction to Herbert Baglione’s 1000 Shadows installations with Winterlong Galerie, William Baglione will also be  exhibiting his own show,”Coffee or Cigarettes” curated by Herbert Baglione in Rochelle and Niort.
“The images captured by the lens of photographer William Baglione reveal an intimate look at his characters in the everyday environment. For him, photography reflects your choices and experiences governed by the plurality of relationships, from different cultures and experiences, which is keen to cultivate. There aren’t storyboard because each co-author leads to a particular universe, with all its trajectories, stories, nuances and peculiarities. In ‘Coffee or Cigarettes’ – the artist provokes dialogues using two controversial additives and present in the creative environment for a long time : coffee and cigarettes. This is a project that suggests just pleasure for the pleasure and the desperate search for life live in times of social networks.” -HB
Here’s a preview of the show:

Herbert Baglione’s 1000 Shadows in Rio de Janeiro

Upper Playground artist Herbert Baglione released photos of his latest work in Rio de Janeiro while exhibiting at this year’s Street Art Um Panorama Urbano 2014 presented by Caixa Cultural. Still working within his on going theme of ‘1000 Shadows’, its signature movements of shadowy figures cascaded through buildings and streets of Rio.

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Photos via his IG: @hbaglione

Upper Playground Premium Release: Descanso Da Alma T-shirt by Herbert Baglione

Upper Playground is proud to announce a new line of Premium Tees that will be released in collaboration with various artists throughout this year.

Our first release is the Descanso da Alma T-shirt by Brazilian artist, Herbert Baglione.  These Premium line of Tshirts , made with 4.8 oz. interlock 100% Pima cotton, uses one of the most innovative technologies to deliver high quality, all over print products to our fans.  The superiority of Pima Cotton is recognized by its extreme softness and durability from its composition of long staple fibers that sets it apart from other cottons and is generally agreed upon as the best cotton in the world.

In addition to its excellent fabric, these t-shirts are printed on with special reactive dye inks that give these t-shirts a superior level of colorfastness compared to traditionally screen printed t-shirts.  This means these line of Premium Pima T-shirts are made to last with long durability in color vibrance and the graphics will never wash out.

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4.8 oz. interlock 100% pima cotton.

Lay flat collar.

Double needle construction.

Check out this and other products by Herbert Baglione here.