“DIGGING UP THE MARROW” BY ALEX PARDEE

by Ariadna Zierold

Back in 2010 and long before “Digging Up The Marrow” became a motion picture, artist Alex Pardee handed Director Adam Green a mini-art book from his galley exhibit for “Digging Up The Marrow” that sparked their 4 year collaboration on the film together.

alex pardee, digging up the marrow, collection, film, the citrus report, upper playground

The collection focuses on monsters and unique creatures that just may be living underneath our feet in a place called “The Marrow.”

alex pardee, digging up the marrow, collection, film, the citrus report, upper playground

A ton of art from Pardee is put on display in the found-footage horror film. Wise’s character, who discovers monsters in the marrow, has an artist create an interpretation of what he’s seen. They’re 90% accurate, according to Wise’s character in the film.

alex pardee, digging up the marrow, collection, film, the citrus report, upper playground

Pardee’s self-proclaimed influences include 1980s horror movies, pop art, graffiti and gangster rap. Alex has been featured in magazines, gallery shows, and notably in the designs for the clothing company he co-founded, zerofriends. He is best known for illustrating The Used’s album artwork.

25% OFF ALL BOOKS SALE

25% Off All Books Sale, Upper Playground, Jeremy Fish, David Choe, Alex Pardee, Usugrow

With the new school year finally underway, it’s time to give some well deserved attention to your Visual Education department. For the first time ever, Upper Playground is making its entire book catalog on sale for the first week of October. Don’t be tardy, many of these titles are down to the last few copies. This 25% off sale ends at midnight on October 7th. Use promo code: Bookshelf25

Here’s a few of our favorites:

Jeremy Fish, Illustrations, Animals, SF, San FranciscoZero Friends, Alex Pardee, Creepy, Creatures, SF, San FranciscoUsugrow, Pen, Ink, Japan, Japanese, Black and WhiteDavid Choe, Watercolors, Girls, Spraypaint

Zerofriends: A Collection of Art and Madness now available at Upper Playground

zerofriends-book-upperplayground

Throughout history and in fables and pop culture, every underdog has possessed a vital asset that led to success: passion. The same can be said about art and apparel brand Zerofriends. Originally a small group of imaginative artists who shared a desire to create obscure, unique, and borderline demented artwork, Zerofriends has grown into a collective whose work has gained worldwide recognition. This is due in part to the artists’ uncompromising approach to their work and the DIY operation of the business that has sprouted from the passion of the artists involved. This book showcases the artists and illustrators who have played a major role in establishing the Zerofriends brand as one of the most unique and inspiring collections in the industry. Featured artists include Alex Pardee, Tara McPherson, Greg “Craola” Simkins, Skinner, Dave Correia, Robert Bowen, Jon Wayshak, Jason Edmiston, and others.

172 Pages, Hardcover, 8 1⁄2” x 11”, 250 Illustrations

You can pick up a copy here online.

ZeroFriends-Book

99centbrains founder Franky Aguilar opens his first solo show at Fifty24SF Gallery San Francisco

The founder and creative genius behind 99centbrains, Franky Aguilar, opened his first solo show this week at Fifty24SF Gallery in Lower Haight, San Francisco. 99centbrains, better known in the mobile world as a popular and  innovative leader in developing sticker apps has produced many of them with our favorite artists such as David Choe (Choebot), Alex Pardee (WayCooler), Sam Flores (JungleFever) and also StickUP App for Upper Playground.   99centbrains is also responsible for producing the world famous Snoopify app in collaboration with Snoop Dogg and art by Munk One, Major Lazer’s Lazergram to name a few and continues to lead in its category with apps like Cat Wang, CyberFM and Emoji World.  Taking a short break away from app development,  Aguilar has produced a show reflecting upon digital aesthetics and its short run history.  Sharing his point of view of mashup mixup digital-mania at his first show, CLICK HERE, we are excited to see how this young artist and entrepreneur will expand his career and ambitions.

Check out some of his works on display at Fifty24SF Gallery:

upper playground, san francisco, computer aesthetic, digital, 99centbrains upper playground, san francisco, computer aesthetic, digital, 99centbrains upper playground, san francisco, computer aesthetic, digital, 99centbrains upper playground, san francisco, computer aesthetic, digital, 99centbrains upper playground, san francisco, computer aesthetic, digital, 99centbrains upper playground, san francisco, computer aesthetic, digital, 99centbrains upper playground, san francisco, computer aesthetic, digital, 99centbrains upper playground, san francisco, computer aesthetic, digital, 99centbrains

Saturday, June 15th, 3pm: Alex Pardee Book Signing at Upper Playground Portland shop and Fifty24PDX Gallery!

This Saturday, Alex Pardee will be in Portland for a book signing organized by Upper Playground PDX and ZeroFriends.  Bring your own copy or you can pick up  Awful/Resilient and Awful/Homesick in-store.  And don’t forget to check out the ZeroFriends annual pop-up shop at the Fifty24PDX Gallery to see what Pardee and friends have set up for you in store! Book Signing begins at 3PM.

Awful/Resilient and Awful/Homesick is also available online at www.upperplayground.com

awful/resilient, alex pardee, zerofriends, zerofriendsart, portland, pdx, book signing, upper playground, fifty24pdx

awful/resilient, alex pardee, zerofriends, zerofriendsart, portland, pdx, book signing, upper playground, fifty24pdx

Zerofriends Pop-Up Shop opens in Portland today with new Portland graphic Tee release!

Zerofriends Pop-Up Shop opens in Portland today.  Come check out the new Pardee Portland Graphic release today and don’t miss the book signing with Alex Pardee on the 15th! Just one more reason to celebrate and kick off the summer with us in Portland tonight!

alex pardee, zero friends, portland, pdx, fifty24pdx, upper playground

The New Keep Portland Weird Tee only available in store at our Portland location starting tonight:

alex pardee, zero friends, portland, pdx, fifty24pdx, upper playground

Zerofriends Pop-Up Shop opens in Portland June 6th and Alex Pardee Book Signing on June 15th!

For the 3rd year in a row, ZeroFriends is opening a pop-up shop in Portland at our Upper Playground PDX location. Join us to celebrate its opening on Thursday, June 6th and check out new merchandise and new art fresh from the Zerofriends shoppe in the bay.   And mark you calendars, Alex Pardee will be instore, June 15th for a book signing at the Fifty24PDX Gallery and Upper Playground location.

alex pardee, zero friends, portland, pdx, fifty24pdx, upper playground

ALEX PARDEE showing at “The Official Bad Robot Art Experience” – Los Angeles

Gallery1988 (West) presents The Official Bad Robot Art Experience. The group show includes nearly 100 artists who contributed artwork that was inspired by the production house’s many projects, including Lost, Revolution, Alias, Fringe and Star Trek (2009). Show will remain open until May 18th.

Alex Pardee working on his Cloverfield monster for “The Official Bad Robot Art Experience” group show in Los Angeles: AlexPardee_BadRobot_Cloverfield_LosAngeles
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All Images from @alexpardee IG